From 2017 to 2022, Cature had been a trusted name in pet care, specializing in grooming products, wellness supplements, and natural plant cat litter. The mission was simple: to help pets live happier, healthier lives.
With more and more in-depth communication with brand users, the team noticed a recurring theme—pet parents were increasingly worried about the quality of commercial pet food. Many struggled to find options that were both nutritious and free from questionable additives. After months of research, collaborating with veterinarians and animal nutritionists, Cature made a bold decision: to expand into clean, science-backed pet food.
That's how story began with Easy Farm, just like the slogan, our mission is to deliver health from the nature!